POSTER ANALYSIS

This is Tomb Raider film poster


The main purpose of a film poster is to show and inform the audience certain aspect of the film which the audience should be able to have an idea of what the film is about. A film poster should include things like USP which certain audience see and have interest in watching the film, like the name of a star or directore. There should be a release date in teh poster which tells the audience when the film is coming out. The camera shot in which the main image is shown gives the audience an idea of who or what is in control. the tagline also gives an idea of what the film is about and the billing block is also an important aspect of a film poster. The colour and image used in the poster also gives a meaning to what the film could be.

In this film poster, the main colours are the background which is partly dark blue with purple of the sea and the sky which connote it is not a good atmosphere, it also connotes danger. The splashing water show the sea is angry which gives an idea that the film has violence in it. The use of gun which is held by the main character symbolizes power and shows she is ready for action which draws attention to the audience who likes action film , knowing the game of the film.

The main character of the film is shown with the title of the film boldly written behind her which is illustrated graphically just like the way her image is shown in the game, and could amke the fans of the game think the film could be similar to  what is in teh gaem. The messages in the poster are both primarily visual and verbal. The target audience of this film will be people who play the game and also female audience because Angelina Jolie is the main character who is a female and it also shows she is in control. The techniques of USP used by the film are Lara Croft who is a star in teh film industry, Angelina Jolie who is the main character known in the game of Tomb Raider. They also used a 3D design which also draws attention to teh audience.

The facial expression and the poster of the main character shows she is confident along with the lether suit she is wearing which makes her look smart and not a usual outfit of a lady. the water splashing also connote trouble. The tagline (the cradle of life) goes along with the title of the film. This is an effective film poster becuse the main things required in a film poster are present, like the billing block, release date, USP, tagline, the use of low angle shot whic shows the main character been superior.

The are alternative readings that can be taken in case some audience cannot see the text in bold behind teh main character. The text is written on top of the billing block. The poster could be offensive to other female audience with the way teh main character is dressed which could make some female audience refer to the poster as not showing a good image of women.